A provider of OnDemand software and data services for targeted lead generation, ReachForce, Inc., today announced Marc Griffin has joined as Senior Vice President of Sales. Marc's focus will be on the continued growth of the ReachForce business and leadership of all revenue channels, inside direct, enterprise and partner sales.

CEO of ReachForce, Suaad Sait, declared: "Marc brings more than two decades of experience in building and driving sales organizations at industry leading companies such as Sage Software and ADP." He continued: "His outstanding track record of leading sales organizations to accelerated profitable revenue growth in new and emerging businesses makes him a perfect addition to the ReachForce team."

Marc has been in the revenue generation role for over 20 years in the CRM sector as well as Data/Services businesses. Marc, prior to joining ReachForce, was most recently EVP of North American Sales and SVP/General Manager of the Public Sector Business Unit at Sage Software with the responsibility of driving a $600M revenue engine. Marc spent, prior to Sage, over 18 years at ADP (Automatic Data Processing) as Senior VP/General Manager-National Accounts Business Division.

Marc Griffin commented: "ReachForce is an exciting place to be. With their continued momentum in the market and huge opportunity still out there, ReachForce is uniquely positioned to deliver measureable lead generation impact to B2B marketing and sales organizations." He concluded: "I look forward to helping ReachForce execute, scale and continue to grow."