A global provider of software for Enterprise Marketing Management (EMM), Aprimo, Inc., announced today it has formalized an alliance partnership with a leading marketing and technology consulting firm, Quaero, to help extend its reach in Enterprise Campaign Management.

EVP, Aprimo Global Services, Bob Boehnlein, stated: "We are very pleased to expand our partnership with Quaero." He added: "They have the agility of an entrepreneurial firm, the stability of larger firms, with the innovation of a top consulting firm that many of our Global 2000 customers are accustomed to. We look for partners with a passion to not only create client success, but also ensure long-term client loyalty."

Aprimo's Alliance Partners enhance the value of the solution for the customer. By providing overall project management, and working hand-in-hand with Aprimo customers to understand their unique needs, to configure the functionality to meet those needs, and to guide the project through to successful implementation, this is achieved. Partners also bring geographic coverage, added vertical market knowledge and specialized marketing automation expertise. Aprimo looks for partners that are committed to delivering innovative solutions that enable today's marketers to more effectively manage all facets of "the business of marketing" in 2008 and beyond.

The network of Aprimo Partners includes: Independent Software Vendors (ISVs), Distributors, Marketing Service Providers (MSPs), Referral Partners, Platform Partners, Systems Integrators and Value-Added Resellers (VARs).