To enhance customer inbox sender recognition and drive further trust in statements, bills, collection notices, policies and other high volume, system-generated documents delivered securely via email, a specialist and innovator in electronic document delivery, Striata, has partnered with Iconix.

Allowing recipients to instantly recognize and verify the sender before opening the message, the Iconix® Truemark® service adds branded, visual identity to email. Vice-President of Marketing at Iconix, Jeff Wilbur, stated: "Most authentication technologies focus on delivery to the inbox. The Iconix solution is different in that it increases recognition and trust in the inbox."

COO for Striata North America, Garin Toren, expects the Truemark service to have a significant impact on consumer attitudes towards email. Toren declard: "The inbox sender recognition that Iconix provides adds significant additional trust and confirmed sender authentication. Branding of messages in the inbox eliminates guesswork regarding what is genuine and what is not."

Toren, recalling what led to Striata's collaboration with Iconix, describes the challenge facing high volume commercial email. "Spam filters have become increasingly effective at filtering out junk mail, but often do not protect consumers against fraudulent emails masquerading as legitimate messages. Financial services companies are particularly vulnerable and any business sending unprotected email can be a target. As a result, consumers have become wary of commercial and transactional messages", continued Toren.

To ensure optimal deliverability of secure bills and documents, Striata uses a myriad of technologies and strategies. This includes bank-grade security protections that eliminate the possibility of phishing. Striata clients are experiencing impressive results: With deliverability rates over 98%, paper turn off averaging 1-2% a month, and reduced billing costs, Striata billers have experienced a significant return on investment within the first year.