The explosive growth in advertising on the iPhone by announcing the company served more than 35 million ads on this popular device in August has been demonstrated by the world's largest mobile advertising marketplace, AdMob. Reaching of more than 100 million impressions worldwide each month, the company’s new rich media ad units designed for the iPhone have been live for just over a month . Ads on the iPhone deliver strong engagement for advertisers with triple, on average, the already high click-through-rates seen on mobile.
Founder and CEO, AdMob, Omar Hamoui, commented: “The iPhone clearly demonstrates how mobile advertising is evolving to become a rich, interactive environment for advertisers to engage with consumers. Advertisers want to reach this valuable audience of consumers on the iPhone and are looking for a partner with the quality reach, scale and technology necessary to help them take advantage of the unique capabilities and context of this device.” He added: “We are seeing a real impact across our larger mobile ad network as advertisers discover mobile through the iPhone, run successful campaigns and come back again with even more of their budget.”
Since launch, many brand and performance advertisers have run campaigns on AdMob’s iPhone network, including: SnapMyLife, EA Mobile, Herbal Essences, Moblyng, Universal Studios’ The Mummy 3, Land Rover, It's Always Sunny in Philadelphia, DirecTV, Stitcher, vSNAX Videos, Loopt, Zkout, Whrrl, ClockBlock, HappyAppy’s Expando, and Word Whirl.
AdMob’s innovative new iPhone ad formats take advantage of the context and capabilities of the device to blend graphical display ads with one of eight iPhone-specific actions such as one-touch access to the app store, maps to view relevant locations, audio to listen to content, or the ability to view video. The ads are designed to function in either the browser environment or native applications built for the iPhone and come in both brand and performance formats. One-touch access to the Apple apps store and to play a video were the two most used iPhone-specific ad actions in the first month.
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